Semantics

To open I would like to talk about how I really liked the idea of semantics covered in the vignelli Canon. I think that knowing what you are making before you make it is the key to well designed works. When viewing works I believe you can easily tell when something was designed with forethought because its elements will be there with a purpose rather than just to fill the page. I think that concept really shines through in the other concepts in the canon as well, a focus on intentional design rather than heat of the moment choices. I think this principle goes beyond visual works and into other mediums as well and truly illustrates how talented and insightful Vignelli was.
Syntactics
I really enjoyed how Vignelli expounded on how the small details are what makes or breaks a piece. I think often times the little things are neglected in favor of the big picture which leads to them being added without intent simply because the page needs to be filled. I Found how he talked about the interplay between fonts, grids, and other visual elements. I think the sentiment of “God is in the details” remains timeless and reflects an understanding of how the smallest elements must align to create a great work.
Pragmatics
The idea of making works that are open to rich interpretation but not vague stuck with me. I think that the nuance of designing something that you can read into but that still conveys a strong surface level message is an aspect of design that is lost on many people. I frequently see people saying things to the sentiment of “its not that deep” when someone decides to examine a work closely and I think this sentiment has developed due to a modern neglect for creating complex works in favor of creating the blatantly obvious. By abandoning subtlety the depth that makes something worth engaging in is lost. In the context of something like advertisements modern design favors the immediately clear in favor of the more complex ad that holds attention for longer due to the greater depth of its design.





























