Design Blitz

I think the design of this Apple Pay ad falls within Apple’s brand identity of minimalism. Most of the ad space is white, putting more focus onto the text and phone. The phone also acts to display the function of Apple Pay as a tap to pay service. Combine this with the minimalism and Apple invites you into a narrative that places Apple Pay as a simple and easy way to pay. By using an uncluttered and minimal design for their ad they imply that by using Apple Pay for your transit cards you can declutter your life to more resemble the minimalism they have associated with luxury.

I really like the cover of this illustrations book for one of my favorite series. I think the design makes good use of its space, using almost all of the cover space to showcase some of the artwork it contains. This also acts as a demonstration of its function, its a book of illustrations so it is fitting that the cover give you a taste of what you will find inside. I think by having most of the cover be a dull gray it establishes the dominance of the title text which immediately stands out from the background. I think by having the largest characters in the illustration looking to the right it shifts the balance of the cover and conveys a feeling of forward motion, which is one of the central themes of the work the illustrations are from.

I think this design has a strong sense of rhythm. The twisting shape of the dragon conveys movement that. defies the static page. The curling patterns of the clouds combined with the patterns on the border further solidify and reinforce this rhythmic effect. This use of rhythm connects the cover to its purpose, it’s an album cover for music and thus rhythm is central to its contents. The design also plays into ideas of proportion, with the central dragon design taking up far more visual real estate than the name of the band or album. This further centers the feeling of rhythm that I discussed above.

I believe that the design of this cereal box fully embraces the function of its contents in its design. It puts the product front and center and the large text “PROTEIN + FIBER” centered on the box clearly communicates that the cereal has added protein and fiber. Also by playing with proportion and making the cereal larger than life the box attempts to convey that you are getting lots of it for the price. I think the design somewhat fails in being overly cluttered with lots of added amounts of small text that I believe detracts from the overall design.